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.rz-doortje-block{padding:26px}.mf-ready-zia .rz-waitlist-box{padding:30px 22px}.mf-ready-zia .rz-form{padding:10px}.mf-ready-zia .rz-form-embed iframe{min-height:360px}}\n<\/style><\/p>\n<main class=\"mf-ready-zia\">\n<section class=\"rz-hero\">\n<div class=\"rz-wrap\">\n<div class=\"rz-hero-card\">\n<div>\n<p class=\"rz-eyebrow\">ZIA AGENT FOR ZOHO CRM<\/p>\n<h1>Doortje Account Health Check<\/h1>\n<p class=\"rz-sub\">Automatically see which accounts need attention, and why.<\/p>\n<p class=\"rz-lead\">Doortje monitors accounts, deals, and activities in Zoho CRM and indicates where follow-up is needed. This way, you don&#039;t have to go through every account yourself to discover where things are at risk of stalling.<\/p>\n<div class=\"rz-actions\"><a class=\"rz-btn rz-btn--primary\" href=\"#waitlist\">Sign up for the waitlist<\/a><a class=\"rz-btn rz-btn--secondary\" href=\"#voorbeeld\">Watch how Doortje checks<\/a><\/div>\n<\/div>\n<div class=\"rz-hero-visual\" aria-label=\"Doortje Account Health Check for Zoho CRM\"><img fetchpriority=\"high\" decoding=\"async\" class=\"rz-doortje\" src=\"https:\/\/mforz.com\/wp-content\/uploads\/2026\/09\/Doortje-nurse-thermometer-e1788270117126.avif\" alt=\"Doortje als Account Health Check voor Zoho CRM\" width=\"721\" height=\"867\" \/><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"rz-section\">\n<div class=\"rz-wrap\">\n<div class=\"rz-intro rz-centered\">\n<p class=\"rz-eyebrow\">Why Account Health?<\/p>\n<h2>All information is in Zoho CRM. Just not in one place.<\/h2>\n<p>To get a good picture of an account, you often need to combine various pieces of information. What notes have been made? Which deals are open? When was the last contact? Which activities and appointments are still pending? And has a clear next step been agreed upon?<\/p>\n<p>With a single account, that is still manageable. But when you manage dozens or hundreds of accounts, it takes a lot of time to manually review each one. Doortje takes over that initial analysis and shows which accounts deserve attention.<\/p>\n<\/div>\n<div class=\"rz-benefits\">\n<article class=\"rz-card\"><strong>Brings account information together<\/strong>\n<p>Notes, activities, deals, contact moments, and follow-up steps are reviewed in conjunction.<\/p>\n<\/article>\n<article class=\"rz-card\"><strong>Makes risks and opportunities visible<\/strong>\n<p>Doortje shows not only that something needs attention, but also why.<\/p>\n<\/article>\n<article class=\"rz-card\"><strong>Helps you prioritize<\/strong>\n<p>You see faster which customers and deals you need to review first.<\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"voorbeeld\" class=\"rz-section rz-section--soft\">\n<div class=\"rz-wrap rz-demo\">\n<div class=\"rz-demo-copy\">\n<p class=\"rz-eyebrow\">Example of an assessment<\/p>\n<h2>This is what an Account Health Check looks like.<\/h2>\n<p>Doortje does not just assign a status. She also shows which signals lead to that assessment and what the logical next step is.<\/p>\n<ul class=\"rz-list\">\n<li>What does Doortje see in Zoho CRM?<\/li>\n<li>Why is that important?<\/li>\n<li>What action is appropriate for this?<\/li>\n<\/ul>\n<div class=\"rz-actions\"><a class=\"rz-btn rz-btn--primary\" href=\"#waitlist\">Get first access<\/a><\/div>\n<\/div>\n<div class=\"rz-demo-card\" aria-label=\"Mock-up of Account Health assessment\">\n<div class=\"rz-demo-head\">Account Health<strong>Havenbouw Groep BV<\/strong><\/div>\n<div class=\"rz-status-badge\">Action needed<\/div>\n<ul class=\"rz-signal-list\">\n<li>Last contact<b>42 days ago<\/b><\/li>\n<li>Outstanding tasks<b>3<\/b><\/li>\n<li>Important deal<b>Still in the quotation stage<\/b><\/li>\n<li>Next step<b>Not planned<\/b><\/li>\n<\/ul>\n<div class=\"rz-advice\">\n<div class=\"rz-advice-avatar\" aria-hidden=\"true\"><img decoding=\"async\" src=\"https:\/\/mforz.com\/wp-content\/uploads\/2026\/09\/Doortje-nurse-thermometer-1-e1788343878454.avif\" alt=\"\" \/><\/div>\n<div class=\"rz-advice-bubble\"><strong>Doortje advises:<\/strong>\n<p>Get back in touch and schedule a next step for the open deal.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"rz-section\">\n<div class=\"rz-wrap\">\n<div class=\"rz-intro\">\n<p class=\"rz-eyebrow\">What information does Doortje use?<\/p>\n<h2>It combines the information that is already in your CRM.<\/h2>\n<p>Doortje uses these signals to assess accounts, deals, and follow-up in conjunction.<\/p>\n<\/div>\n<div class=\"rz-why\">\n<article class=\"rz-card\">01<strong>Recent contact<\/strong>\n<p>When was there last contact with this account?<\/p>\n<\/article>\n<article class=\"rz-card\">02<strong>Outstanding activities<\/strong>\n<p>Are there any tasks, appointments, or actions awaiting follow-up?<\/p>\n<\/article>\n<article class=\"rz-card\">03<strong>Stalled deals<\/strong>\n<p>Is a deal taking longer than suits your sales process?<\/p>\n<\/article>\n<article class=\"rz-card\">04<strong>Phase of the deal<\/strong>\n<p>Does the current phase still match the activity visible in CRM?<\/p>\n<\/article>\n<article class=\"rz-card\">05<strong>Missing succession<\/strong>\n<p>Is there no clear next step planned, even though it makes sense?<\/p>\n<\/article>\n<article class=\"rz-card\">06<strong>Important accounts<\/strong>\n<p>Do accounts with higher value or more risk require attention sooner?<\/p>\n<\/article>\n<article class=\"rz-card\">07<strong>Account type<\/strong>\n<p>Is this a real customer, prospect, competitor, or an account that deliberately requests little contact?<\/p>\n<\/article>\n<article class=\"rz-card\">08<strong>Available fields<\/strong>\n<p>Which CRM fields can Doortje reliably use for her check?<\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"rz-section rz-section--blue\">\n<div class=\"rz-wrap rz-split-soft\">\n<div>\n<p class=\"rz-eyebrow\">No standard score<\/p>\n<h2>What constitutes a healthy account varies by organization.<\/h2>\n<p>A three-week sales process requires different signals than a nine-month sales process. A \u20ac10,000 deal can be large for one company and normal for another.<\/p>\n<p class=\"rz-highlight\">Doortje therefore does not use a universal rule. She learns how your CRM and sales process work once and then uses that context for every assessment.<\/p>\n<\/div>\n<div class=\"rz-platform\">\n<div class=\"rz-platform-line\"><b>No general prompt<\/b>CRM logic, yes<\/div>\n<div class=\"rz-platform-line\"><b>No fixed time limit<\/b>Well, your lead time<\/div>\n<div class=\"rz-platform-line\"><b>No separate score<\/b>Explanation and advice<\/div>\n<div class=\"rz-platform-line\"><b>No unnecessary customization<\/b>Well-targeted alignment<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"rz-section\">\n<div class=\"rz-wrap\">\n<div class=\"rz-intro\">\n<p class=\"rz-eyebrow\">Institutions<\/p>\n<h2>Doortje needs to know how your sales process works.<\/h2>\n<p>The basic Account Health Check works with standard Zoho CRM information. More complex environments can be extended with custom-made logic.<\/p>\n<\/div>\n<div class=\"rz-setting-group\">\n<div class=\"rz-setting-head\">\n<h3>Free Account Health<\/h3>\n<p>The free Account Health Check is tailored to eight basic rules that enable Doortje to correctly assess your CRM.<\/p>\n<\/div>\n<div class=\"rz-why\">\n<article class=\"rz-card\">01<strong>Average sales lead time<\/strong>\n<p>How long does a sales process take on average at your company, from initial contact to a won deal?<\/p>\n<\/article>\n<article class=\"rz-card\">02<strong>When is a deal nearly finalized?<\/strong>\n<p>We agree on when a deal is at the stage where a missing next step becomes particularly important.<\/p>\n<\/article>\n<article class=\"rz-card\">03<strong>When does an account start to go quiet?<\/strong>\n<p>We determine after how much time without contact an account deserves extra attention.<\/p>\n<\/article>\n<article class=\"rz-card\">04<strong>When is an account dormant?<\/strong>\n<p>We record when a longer period without contact truly becomes too long.<\/p>\n<\/article>\n<article class=\"rz-card\">05<strong>What is a big deal?<\/strong>\n<p>Doortje looks at your own pipeline and does not use a general boundary that does not suit you.<\/p>\n<\/article>\n<article class=\"rz-card\">06<strong>Which phases mean won or lost?<\/strong>\n<p>Doortje needs to know which phases mean open, won, or lost.<\/p>\n<\/article>\n<article class=\"rz-card\">07<strong>Which account types are real customers?<\/strong>\n<p>Doortje needs to know which types of customer, prospect, or conversely, are not relevant to account management.<\/p>\n<\/article>\n<article class=\"rz-card\">08<strong>Which fields are available?<\/strong>\n<p>Doortje checks in advance what information is available and uses only data that actually exists.<\/p>\n<\/article>\n<\/div>\n<\/div>\n<div class=\"rz-setting-group\">\n<div class=\"rz-setting-head\">\n<h3>Custom-made extensions<\/h3>\n<p>Do you work with non-standard processes, additional data sources, or more complex sales structures? Then Doortje can be further expanded.<\/p>\n<\/div>\n<div class=\"rz-why\">\n<article class=\"rz-card rz-card--custom\">09<small class=\"rz-card-label\">Custom Made<\/small><strong>Multiple pipelines<\/strong>\n<p>Some organizations work with multiple sales processes side by side, each with its own phases.<\/p>\n<\/article>\n<article class=\"rz-card rz-card--custom\">10<small class=\"rz-card-label\">Custom Made<\/small><strong>Fixed checkpoints<\/strong>\n<p>Doortje can go through a fixed list of accounts at an agreed time.<\/p>\n<\/article>\n<article class=\"rz-card rz-card--custom\">11<small class=\"rz-card-label\">Custom Made<\/small><strong>Give extra weight to important accounts<\/strong>\n<p>Doortje can take account size or account type into account.<\/p>\n<\/article>\n<article class=\"rz-card rz-card--custom\">12<small class=\"rz-card-label\">Custom Made<\/small><strong>Custom modules<\/strong>\n<p>Doortje can be configured for a custom module, for example for subscriptions or projects.<\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"installatie\" class=\"rz-section rz-section--soft\">\n<div class=\"rz-wrap\">\n<div class=\"rz-intro\">\n<p class=\"rz-eyebrow\">Layout and use<\/p>\n<h2>Four steps to a usable solution.<\/h2>\n<p>Doortje is configured based on your CRM data, sales process, and recognizable examples from practice.<\/p>\n<\/div>\n<div class=\"rz-steps\">\n<article class=\"rz-step\">1\n<h3>Check CRM<\/h3>\n<p>We examine which relevant data is available in Zoho CRM.<\/p>\n<\/article>\n<article class=\"rz-step\">2\n<h3>Tune logic<\/h3>\n<p>We record when an account is healthy, requires attention, or needs action.<\/p>\n<\/article>\n<article class=\"rz-step\">3\n<h3>Tests<\/h3>\n<p>We test Doortje with recognizable accounts from your own CRM.<\/p>\n<\/article>\n<article class=\"rz-step\">4\n<h3>Activate<\/h3>\n<p>After a successful test, Doortje can be used in the production environment.<\/p>\n<\/article>\n<\/div>\n<p class=\"rz-note\">Doortje is first securely tested in the Zoho CRM Sandbox before any potential production rollout takes place, provided this fits technically within the current implementation.<\/p>\n<\/div>\n<\/section>\n<section class=\"rz-section\">\n<div class=\"rz-wrap rz-doortje-block\">\n<div>\n<p class=\"rz-eyebrow\">Why MFORZ and Doortje<\/p>\n<h2>Practical AI for Zoho CRM.<\/h2>\n<p>MFORZ combines Zoho knowledge, process design, and AI. As a result, Doortje is not a generic chatbot with access to CRM data, but a specialized Zia Agent with pre-developed evaluation logic, exceptions, and test scenarios.<\/p>\n<\/div>\n<img decoding=\"async\" src=\"https:\/\/mforz.com\/wp-content\/uploads\/2026\/08\/Doortje-met-tablet.avif\" alt=\"Doortje, AI-assistent van MFORZ\" width=\"721\" height=\"867\" \/><\/div>\n<\/section>\n<section class=\"rz-section rz-section--blue\">\n<div class=\"rz-wrap\">\n<div class=\"rz-intro\">\n<p class=\"rz-eyebrow\">Frequently Asked Questions<\/p>\n<h2>Questions about Doortje Account Health Check<\/h2>\n<\/div>\n<div class=\"rz-faq\">\n<div class=\"rz-faq-item\"><input id=\"rz-faq-1\" class=\"rz-faq-toggle\" type=\"checkbox\" \/><label class=\"rz-faq-question\" for=\"rz-faq-1\">When will Doortje Account Health Check be available?<\/label>\n<div class=\"rz-faq-answer\">\n<p>There is no public release date yet. People on the waitlist will be the first to be notified as soon as the release and any early access are announced.<\/p>\n<\/div>\n<\/div>\n<div class=\"rz-faq-item\"><input id=\"rz-faq-2\" class=\"rz-faq-toggle\" type=\"checkbox\" \/><label class=\"rz-faq-question\" for=\"rz-faq-2\">How much does the Doortje Account Health Check cost?<\/label>\n<div class=\"rz-faq-answer\">\n<p>The basic Account Health Check is free and runs on standard Zoho CRM fields. If you use custom fields or different processes, we need to train and adapt the model.<\/p>\n<\/div>\n<\/div>\n<div class=\"rz-faq-item\"><input id=\"rz-faq-3\" class=\"rz-faq-toggle\" type=\"checkbox\" \/><label class=\"rz-faq-question\" for=\"rz-faq-3\">Can I test Doortje already?<\/label>\n<div class=\"rz-faq-answer\">\n<p>Early access may be offered via the waitlist. Signing up means you will be notified, but it does not promise automatic access to a test version.<\/p>\n<\/div>\n<\/div>\n<div class=\"rz-faq-item\"><input id=\"rz-faq-4\" class=\"rz-faq-toggle\" type=\"checkbox\" \/><label class=\"rz-faq-question\" for=\"rz-faq-4\">Does this work with my existing Zoho CRM?<\/label>\n<div class=\"rz-faq-answer\">\n<p>Yes, if Zoho CRM is the base. The free version uses default fields.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"waitlist\" class=\"rz-waitlist\">\n<div class=\"rz-wrap rz-waitlist-box\">\n<div>\n<p class=\"rz-eyebrow\">Available soon<\/p>\n<h2>Do you want to be the first to test Doortje in your Zoho CRM?<\/h2>\n<p>Sign up for the waitlist. As soon as the Account Health Check is available, you will be the first to receive information about the release and potential early access.<\/p>\n<ul class=\"rz-waitlist-checks\">\n<li>First message regarding availability<\/li>\n<li>Updates regarding the release<\/li>\n<li>Opportunity to test an early version when it becomes available<\/li>\n<\/ul>\n<\/div>\n<div class=\"rz-form\">\n<div class=\"rz-form-head\"><span class=\"rz-eyebrow\">Register without obligation<\/span>\n<h3>Put yourself on the waitlist<\/h3>\n<p>Leave your details. You will only receive relevant information about Doortje Account Health Check.<\/p>\n<\/div>\n<div class=\"rz-form-embed\"><iframe src=\"https:\/\/forms.zohopublic.eu\/muverobv\/form\/Waitlist\/formperma\/EC7ZWy2BbRAYKJbFAm6ig-0kRrvdQRTdIa_mNY_XHD8?zf_rszfm=1&amp;utm_source=mforz&amp;utm_medium=website&amp;utm_campaign=doortje_account_health_waitlist\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Waitlist Doortje Account Health Check\"><\/iframe><\/div>\n<div class=\"rz-form-link\"><a href=\"https:\/\/forms.zohopublic.eu\/muverobv\/form\/Waitlist\/formperma\/EC7ZWy2BbRAYKJbFAm6ig-0kRrvdQRTdIa_mNY_XHD8?zf_rszfm=1&amp;utm_source=mforz&amp;utm_medium=website&amp;utm_campaign=doortje_account_health_waitlist\" target=\"_blank\" rel=\"noopener\">Open the form in a new window<\/a><\/div>\n<p class=\"rz-form-note\">No spam. You can unsubscribe at any time.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/main>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Doortje Account Health Check analyseert accounts, deals en activiteiten in Zoho CRM en laat automatisch zien waar opvolging nodig is.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-5937","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mforz.com\/en\/wp-json\/wp\/v2\/pages\/5937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mforz.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mforz.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mforz.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mforz.com\/en\/wp-json\/wp\/v2\/comments?post=5937"}],"version-history":[{"count":20,"href":"https:\/\/mforz.com\/en\/wp-json\/wp\/v2\/pages\/5937\/revisions"}],"predecessor-version":[{"id":6120,"href":"https:\/\/mforz.com\/en\/wp-json\/wp\/v2\/pages\/5937\/revisions\/6120"}],"wp:attachment":[{"href":"https:\/\/mforz.com\/en\/wp-json\/wp\/v2\/media?parent=5937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}